We, like you, love agriculture. It's the nucleus of our world. It allows us to eat, cover ourselves and shelter from the environment. Without it, we are lost. Without it, we have nothing.
This world of ours, is just amazing. It keeps giving despite what we humans do to it. The land, with farmers tending to it, gives us the substance we need to live. Hand in hand with these producers, our future lays in a balance.
So, knowing the challenges before us, at Credible, we create a difference in a way that also keeps giving.
At Credible we work tirelessly to ensure this sustenance just keeps coming with the ease we demand.
We strive to de-risk every step of an inherently risky business. Being accurately informed is the first step. No longer will you need to look at a million sources of information. Data that is essential yet time consuming. We do that for you.
All you have to do is take the decisions that keep you ahead of the pack. Our suite of risk management products will not only help you make these decisions,but also help you execute them at the right time.
The Agricultural marketing department of the State Govt. of Madhya Pradesh handed the brief to Credible to help in increasing revenues for small holder farmers in the State.
Farmers, especially small holder farmers lack relevant market information. They don’t have the access, skill and the time to process both local and global trends. This affects their ability to get the best prices for their produce and ultimately effects their limited income.
Credible introduced price forecasting models for some of the major crops in the state such as soybean, various pulses and maize. The model demonstrated an increase of upto 14 percent in revenues could be achieved by farmers by acting according to local market trends.
The price forecasts are being delivered using a combination of analog channels such as radio programs and through a specially designed app. Farmers will then be able to use these forecasts to choose the right market and timing for selling their produce.
Credible is working with one of India’s most successful poultry cooperatives.
The National Smallholder Poultry Development Trust,(NSPDT) enables women in rural India to start and run successful poultry enterprises.
Our brief was to ensure we increased profits for all the members of the cooperatives. By optimizing at both ends of the poultry supply chain (purchasing as well as sales), we provide NSPDT with a holistic solution for managing their costs and most importantly increasing their income.
Using price forecasts provided by Credible, these women poultry entrepreneurs can now plan their sales strategy (such as how much longer they need to hold the stock) and get the best prices. The forecasts are also used at a cooperative level, where purchasing of inputs (e.g. day old chicks, soymeal and maize) is centralized.
If you’re interested to hear more about this, contact us today
Credible has developed a web-based platform that provides crop-related insights at a farm-level using AI. The platform serves a gamut of use-cases for industries such as crop-insurance, agriculture-lending, sustainable production and supply chain management.
The user can now monitor a range of crop health parameters at a farm-level. These insights can be easily aggregated to a village, district or country level.
Events such as heavy rainfall, drought, pest-attack, disease can have a significant impact on the crop health and ultimately the yield. The platform provides an automated anomaly detection by combining multiple data sources (including meteorological) and comparing current crop health with historical records.
Constant cloud cover is a major challenge for the Indian subcontinent as well as South East Asia in general. Credible is at the forefront of creating ensemble algorithms that combine microwave and optical satellite images to provide regular insights despite cloud cover.
Can you tell us more about your products?
We have two products that enable risk management for agri-businesses. The first provides farm-level insights such as crop health monitoring and production estimation. It uses remote sensing and AI to deliver these insights. The second product helps agribusiness to manage their pricing-risk by hedging in the commodity-derivatives market.
What about the data and algorithms you use?
Our products utilize a combination of public and proprietary data to provide the agricultural insights. The public data is generally sourced from domestic and international agencies. The proprietary data belongs to our clients with whom we collaborate on specific use-cases.
Can you tell us more about your clients?
Our clients come from diverse backgrounds and various parts of the agriculture value chain. The list consists of leading crop-insurance companies, state agricultural marketing boards, farmer producer organizations and corporate foundations.
How are your products delivered?
Our delivery strategy depends on the requirements of the client. Ideally, we would like to integrate the insights we provide (such as crop production estimates) with the client’s workflow. We do this by providing APIs for all our products. Additionally, our products are also accessible through a web-portal with an intuitive user interface.
How are your products priced?
Our products are billed according to a (annual) subscription model. The fees for the subscription model is built on a base-fee for a standard set of insights and number of users. The subscription can be further enhanced by adding customized features or increasing the number of users.
The team at Credible comes with a balanced mix of needed skills.
Team members have the knowledge from a variety of agri-based backgrounds. From agri-lending, rural & crop-insurance to data-scientists, cooperative banking and agritech.
So when we think about your issues we focus on them holistically and intelligently.
Our advisory panel consists of well-reputed people in the industry from around the world. People who have succeeded globally. People you can trust and rely on.
If you are passionate about Indian agribusiness and would like to learn more, partner with us or join the team, get in touch. We'd love to hear from you.